White Label PPC Agency

Wavetelligence is a white label PPC agency that provides paid advertising to marketing companies for their end-user clients. We have an entire department dedicated to running pay-per-click advertising on various networks such as Google, Bing and streaming tv networks. We set up, create and manage PPC campaigns for the end-user client, as well as create a new MCC for each of our agency partners. We want the end-user client to own everything. Our agency partners add the Wavetelligence PPC department as ’employee’ accounts so that everything is white labeled. We separate our paid ad services and strategies into these primary categories: PPC Search, PPC Display, Retargeting, Shopping, and Streaming TV Ads (Connected TV or OTT).

PPC SEARCH

PPC SEARCH are the paid ads that appear at the very top and bottom of Google and Bing search pages for specific keywords that are typed into the search by users.

PPC DISPLAY

PPC DISPLAY ads are the image ads that we implement on specific websites such as ESPN, MSNBC, CNN, ABC, Yahoo, Business Insider & more, linking back to our client’s websites.

Re-targeting

Retargeting ads are display ads that appear only to users that have previously visited the client’s website. It’s a helpful reminder to click on the ad to come back to the client’s website.

SHOPPING ADS

Google Shopping ads are image ads that advertise a specific product. This strategy is used for eCommerce clients that want to advertise their products for direct purchase on the Google Network.

STREAMING TV

STREAMING TV ads are video ads that we publish on streaming tv networks like Roku, Fire TV, XBOX ONE, Sling TV, HULU, Apple TV and more.

SCHEDULE A FREE DEMO MEETING

Schedule an introduction meeting where we can meet each other over Zoom. We will provide our service offerings, explain our onboarding process and give you a full demonstration of our white label dashboard.

Schedule Meeting

OUR WHITE LABEL PPC AGENCY PROCESS

STEP 1: PRE-SALE

We ask our agency partners to ask their prospective clients about their goals, request their top 3 competitors, and try to identify a monthly budget. Based on those answers, we conduct initial market and competitor research to determine what the marketplace and competitors are spending monthly on ads. We identify a suggested monthly budget for the client to be competitive based on their goals. Every client (industry) is different based on the client’s service/product price, net margin on every sale and average expected CPA. We build a suggested strategy based on what the data tells us and provide that to our agency partners to present to their client(s).

STEP 2: CONTRACT

Our suggested PPC campaign for each client is always given to our agency partners with a whole-sale management expense and a suggested monthly ad spend. In most cases, the client pays the ad spend directly to Google (or the network). Our agency partners can decide to use their card on file with Google if they choose, but Wavetelligence does not include ad spend in our contracts with our partners. We create a month-to-month contract between Wavetelligence and our agency partners for each client. If a client runs multiple PPC campaigns, we include all of the campaigns in one contract. (Ex. PPC Search and Retargeting).

STEP 3: PPC SET UP

Most end-user clients do not have a Google AdWords or Bing Ads account. We set up a new network account for the end-user client using a new client approved email address. We then add that account in our agency partners’ MCC. We then start with keyword research, average CPC research, build the campaigns, ad groups, and ad copies. We then identify the Final URLs for each ad. If the final URL requires optimization for a higher quality score, we will optimize the final URL pages’ content and/or meta. We also like to build new dedicated PPC landing pages for higher conversion rates. We mockup a new page, send for approval and develop the page. Lastly, we add that page to half of our ads for A/B testing. This set up process takes 30 days.

STEP 4: GO LIVE WITH CAMPAIGN

Depending on the campaign parameters (i.e. location targeting, geo-fencing, target market, etc.), we will launch the campaign in its entirety to start collecting data. During the first 30 days of the live campaign, we are optimizing the campaign daily with new bids on keywords, analyzing the search queries, adding new keywords, modifying keyword match types, and adding negative keywords that are triggering our ads that don’t lead to conversions. By this time, we have already integrated Google Analytics, pixel codes and tracking codes on all forms and/or products to identify exact ROI from the campaign. We can also set up call tracking so that all of the phone calls that come in from the PPC campaign(s) can be saved and listened to in the dashboard.

STEP 5: CONVERSION OPTIMIZATION

Once we have accrued enough data to determine what parameters, ad groups, ad copy and specific keywords (search queries) are converting with high quality leads/sales, we will segregate those into a separate campaign and let them run. We then optimize the remaining campaigns with variations of the highest converting campaigns to increase our overall conversion rate. That may include only running ads on specific times of the day, certain days of the week, or changing the GEO locations. All of our PPC optimizations are implemented based on what the data is telling us. If the client is running any special promotions or holiday sales, we will create a new campaign/ad group and build a new dedicated PPC landing page.

STEP 6: REPORTING & RESULTS

All PPC data from the campaign(s) is located in the dashboard. Each week, our agency partner’s dashboard will automatically send a report to each end-user clients. The report is branded with the agency’s company logo. The dashboard then sends a cumulative monthly report that outlines every data set from the PPC campaign. The monthly reports also include the total quantity of leads and/or sales generated from the specific campaigns. Those leads and/or revenue can be accessed 24/7 from the dashboard by the end-user client. The forms and phone calls are recorded and stored in the dashboard. The eCommerce clients can access the revenue tracking results from the PPC campaign (shopping, search, display, etc.) in the dashboard.

How do companies utilize a white label PPC agency like Wavetelligence?

Wavetelligence is able to provide extreme value to any marketing company that wants to add PPC (pay-per-click) or paid advertising to their repertoire of digital marketing services that they offer to their clients. There are three (3) primary factors for a marketing company to take advantage of when partnering with a white label PPC agency, Wavetelligence.

  • 1. No Additional Overhead Expenses

    Wavetelligence does not charge our agency partners with any additional fees or monthly expenses beyond the transparent wholesale pricing for each individual service that is suggested for each client. Per our initial PPC process, we do all of the pre-sale research and provide our agency partners with a specific PPC strategy, transparent wholesale pricing, and our agency partners present that strategy with a marked up price to their clients.

    Whatever ‘retail’ price you give to your clients is your gross revenue. That gross revenue minus your monthly wholesale expense for the specific PPC campaign is your net margin for that client. Simple.

    Since there are no additional overhead expenses or salaries required internally, 100% of our agency partners not only save money from the absence of additional overhead, but they also generate more net revenue due to the long-term client retention stemming from the success of the PPC campaigns.

  • 2. Proven Experience & Successful Strategies

    We have a dedicated team of PPC experts that are both Google Certified in Search, Display and Shopping, but also have years of experience across other networks and direct paid advertising with major companies like ESPN, MSNBC, CNN, ABC, Business Insider and more. Our experience literally becomes your experience because as a trusted partner, we are providing our expertise on behalf of your company. Your clients are getting ‘red-carpet’ PPC services under your brand and banner. Without any hidden fees, we are the white label PPC agency that becomes a part of your business and delivers successful paid advertising results to your clients.

    We also have developed techniques and strategies in a multitude of different industries that have been proven to deliver ROI. We are not just setting up an AdWords account and running ads. We take it many steps further and consult on conversion optimization for each client, web form development, UI/UX, and conversion tracking such as form tracking, call tracking and revenue tracking through shopping cart integrations with our dashboard.

  • 3. Transparent Results & Automated Reporting

    We provide every marketing partner with their own Marketing Dashboard that is white labeled with their brand and logo on every aspect of the dashboard. Not only is it a direct portal between our agency partners and Wavetelligence, but it acts as a Marketing Dashboard for our agency partners and their end-user clients. Your clients will have 100% transparent and secure access to their PPC campaigns with our direct integration to Google AdWords and Bing Ads.

    We provide form tracking, call tracking and revenue tracking data inside of the dashboard automatically so that you can provide your clients with the exact ROI for each campaign. We also provide automated weekly, monthly and quarterly KPI reports from your agency to your clients directly from the dashboard. Your team no longer has to spend time creating new weekly or monthly reports and you don’t have to pay for reporting tools any longer.

    Our guarantee is to deliver 100% transparent results 24/7 so that every agency partner and end-user client can see how their campaigns are performing and exactly what their return on investment is each month.

Schedule a Meeting

We’re a relationship first company. Please feel free to reach out and schedule an introductory meeting so that we can get to you know you and your team. We will send you a Zoom calendar invite.

Schedule Meeting

Wavetelligence White Label PPC Guarantee

In almost every case, if any agency “guarantees” results in an expedient time frame and it seems too good to be true, it usually is. That’s not our kind of guarantee.

Wavetelligence has multiple GUARANTEES and they are:

  • We GUARANTEE that we will treat your company and your client’s businesses as though they are our own. Always putting your end-user client’s needs first.
  • We GUARANTEE that we will be honest, truthful and transparent with every campaign and always provide strategies that have the best opportunity for success.
  • We GUARANTEE that we will give your marketing company and your end-user clients access to the Marketing Dashboard so that each campaign can be monitored, measured and fully transparent at all times.
  • We GUARANTEE that we will focus on building relationships over transactions.
  • We GUARANTEE that we will always provide realistic expectations to your agency so that you can echo those expectations to your clients.
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White Label Pay Per Click (PPC) Service
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LEADS GENERATED FROM PPC

CLIENT TESTIMONIALS

  • Jayson | Owner, Digital Marketing Company | Atlanta, GA

    We started out as a social media company and I didn't even know that there were such a thing as a "white label" digital marketing company. I met Eric in 2019 at a networking group and his team has literally changed the way that I think about marketing for my clients. Instead of saying no to clients that needed marketing outside of our expertise, I am able to reach out to Wavetelligence for advice, a strategy, pricing and a reliable source to deliver exactly what our clients need. We've started offering every service that Wavetelligence offers to our clients and have managed to increase our client roster 5x since starting. It's been an incredible journey. Most importantly, the clients that we serve are reaping the benefits of services like new websites, SEO and PPC that we couldn't offer them before. This combined with our own social media services has given us the opportunity to truly serve our clients with excellence. I couldn't be prouder of our teams.

  • Jack | Owner, Premium Digital Agency - Austin, TX

    Wavetelligence helped us grow our business into what it is today. We were a small agency, ranging from 15-25 clients at any given time over the past 3 years. Our staff did everything in-house, but it was very difficult for us to scale our business. Every time that we would get a new client, one would cancel for one reason or another. When I met Tony at Wavetelligence, everything changed. I was able to keep my employees, but fulfill 10x the amount of campaigns. Not to mention, the white-labeled dashboard changed the perception of our business. We weren't an SEO company anymore. We are a technology company that provides premium digital marketing services that deliver results. We are also able to help small to medium sized businesses (clients) afford campaigns that we had valued at more than $5k/month for nearly half that. We spend more time building relationships with our clients, lowered our pricing and are giving them better service. My team is happier, our clients are happier and our retention rate has increased to over 90% since 2018.

  • Victoria | Marketing Coordinator, Marketing Agency - Van Nuys, CA

    Our marketing firm offers creative solutions for businesses, such as new modern website design & development, conversion optimization, creative HD/4K videos, drone videos, television commercials, sponsored ad placements, etc. We never offered SEO or review management in the past because it was never our niche, nor did we see the profit in doing so. Because of our partnership with Wavetelligence, we've added a versatile portfolio of services that we were never able to offer before. And they're working! Our client's are getting lead after lead and can see everything in their online dashboard and mobile app. We've been able to broaden our customer base and become an authority in our industry because we have a wide selection digital services that fulfill all of our customers' goals.

  • Dave | Co-Owner, Digital Agency - Twin CIty

    It's actually a visionary feat what Wavetelligence is accomplishing. Last year when we met with Wavetelligence, we were seeking company growth. We were actually in the midst of hiring new employees to fulfill our marketing services for some new clients. We had some skepticism to say the least, but decided to on-board two of our clients that were making our company less than 5% net profit. What did we have to lose? 6 months later, we on-boarded all 38 clients onto their platform and are still growing. We actually lowered our overhead, increased our margins, and are earning more overall revenue. It sounds too good to be true, but its a fact. It's actually a genius business model that serves us probably better than it does them.

  • Daniel | Managing Partner, Digital Marketing Company - San Diego, CA

    Our firm's client base is primarily large corporations that expect a level of superior service and quality. We are a creative firm that delivers premium marketing services. We were apprehensive to utilize Wavetelligence at first for some of our SEO, paid search and review management services because we have never partnered with another company before. However, with no out of pocket expense for us, we decided to try it out. The dashboard and services are tremendous. Some of our larger clients are multi-national & multi-million dollar corporations that were absolutely astonished by our new marketing portal. Because it's white-labeled, our clients assumed that we had built everything just for them. We increased our portfolio and up-sold our clients with the dashboard. Our new margins are through the roof and absolutely no company expense. Wish we would have partnered with Wavetelligence years ago.

  • Sal | Owner, Digital Agency for Latin Businesses - SoCal

    Our company primarily helps businesses that are minority owned businesses. It's important that we provide trustworthy information and data to represent their marketing dollars. Wavetelligence has given us the tools to show our customers exactly where their marketing budget is going through our dashboard. It has also given us the opportunity to offer better services for an affordable price. Our customers trust us more now than ever.

  • Jennifer | VP Marketing, Digital Agency - California

    Unbelievable increase in our overall revenue! The pre-sale tool in our new dashboard gave us the ability to create unlimited marketing audits for our clients (FREE) and our business development team used them for every lead we have. Our sales increased over 100% in the last 12 months with Wavetelligence. We couldn't be happier.

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