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OTT / Streaming TV
Be Seen · OTT / Streaming TV

Your customers cut
the cord.
Your ads should too.

We place your TV commercial inside premium streaming content — geo-fenced to your exact zip codes and targeted to your specific audience demographics. Not random reach. Your people. Your market. Your screen.

87%of U.S. households stream content on at least one platform
95%video completion rate — streaming ads can't be skipped
ZIPgeo-fenced down to the zip code level
30sindustry standard commercial slot — your full message delivered
What OTT Advertising Actually Is

TV reach.
Digital precision.

OTT — Over-the-Top — is video advertising delivered through internet-connected streaming platforms like Roku, Hulu, Apple TV, Fire TV, and Pluto TV. When you advertise through OTT, your commercial appears inside premium streaming content — on the actual television in your customer's living room, on their tablet, and on their phone.

What makes OTT fundamentally different from traditional television advertising is the targeting. Traditional TV buys reach a broad audience watching a particular channel. OTT campaigns are geo-fenced to specific zip codes and targeted to specific audience demographics — mothers with young children, homeowners in a certain income bracket, sports fans in a defined metro area. You define the audience. We build the campaign around it.

The result is TV-quality brand impact delivered with the accountability of digital advertising — every impression tracked, every completion measured, and every campaign tied back to real business outcomes.

54%
Of cord-cutters are unreachable via traditional TVOTT is the only way to reach your audience on a TV screen if they've left cable behind.
95%
Video completion rateNon-skippable placements mean your full 30-second commercial is delivered — every time, to every viewer.
ZIP
Geo-fenced to the zip codeEvery campaign is geo-fenced down to the zip code level — your ad only runs in the markets that matter to your business.
AI
AI-powered media buying optimizationOur AI media buying system continuously optimizes your campaign — guaranteeing efficient spend and high-quality impressions throughout the campaign period.
Roku
Amazon Fire TV
Apple TV
Hulu
Pluto TV
Sling TV
Xbox One
Chromecast
AT&T TV Now
Roku
Amazon Fire TV
Apple TV
Hulu
Pluto TV
Sling TV
Xbox One
Chromecast
AT&T TV Now
How We Target Your Audience

Not random reach.
Precise placement.

We don't just buy streaming inventory and hope your audience sees it. Every OTT campaign is built around a specific audience definition — and then geo-fenced to the exact geographic markets where your customers live.

Our AI media buying system works continuously in the background — bidding on inventory that matches your targeting parameters and optimizing for the highest-quality impressions throughout the campaign period.

01
Audience Definition
You tell us who your customer is — demographics, interests, household income, life stage, purchase behavior. We translate that into a targeting profile using census data, behavioral data, and topic-level targeting that isolates your exact audience across streaming platforms.
02
Geo-Fencing to the Zip Code
Every campaign is geofenced to specific zip codes — your service area, your target neighborhoods, your city or metro. Your commercial only runs within the geographic boundaries you define. Not across the country. Not in markets you don't serve. Your market. Your ad.
03
Programmatic Placement
Connected TV platforms like Roku, Hulu, Pluto, and Sling sell commercial space programmatically — based on audience data. Our system bids on inventory that aligns with your targeting, placing your ad in front of viewers who match your audience profile across all nine platforms we work with.
04
AI Optimization
Our AI media buying system continuously monitors campaign performance — adjusting bids, shifting budget toward the highest-performing placements, and optimizing for completion rate and audience quality throughout the campaign period. Efficient spend. High-quality impressions. Always.
05
Brand-Safe Inventory Only
We verify that every placement appears on brand-safe, bot-free inventory — within your defined location. You'll never find your commercial running alongside inappropriate content or in markets outside your geo-fence.
06
30-Second Commercial Spots
We generally serve 30-second spots — the industry standard for streaming TV — but we work with you to accommodate other lengths. Your full message is delivered to every viewer. Non-skippable placement guarantees a 95%+ completion rate on every impression.
OTT + Retargeting

The most powerful
combination in local advertising.

OTT advertising builds awareness. Retargeting converts it. When you combine the two, you create a closed-loop campaign that takes a potential customer from first exposure on their television all the way through to conversion on your website.

A viewer who sees your commercial on Roku can be served a follow-up display ad the next time they open their browser — reinforcing your message across devices at every stage of the consideration journey. This multi-screen follow-through dramatically increases the downstream conversion impact of your OTT spend.

📺
Your commercial airs on streaming TV
Geo-fenced to your market, targeted to your audience. 30 seconds. Non-skippable. Full message delivered.
↓
🌐
Viewer visits your website
Brand-aware from the TV exposure, they search for you or click through. The retargeting pixel fires on arrival.
↓
📱
Retargeting follows them across devices
Display and social retargeting ads appear on their phone and laptop — keeping your brand visible through the consideration window.
↓
✅
They convert
Multiple touchpoints — TV awareness, website visit, retargeting follow-up — close the loop. Conversion tracked and attributed.
Measuring Campaign Performance

Every campaign tracked.
Every metric reported.

OTT performance is measured across two categories — direct campaign metrics and indirect downstream signals that show how streaming exposure is influencing the rest of your marketing.

Direct Metrics
What we measure inside the campaign
Campaign Reporting
See exactly how we target your customers, where your ads are being placed, and where they're being seen — full transparency on every impression.
CPM Comparison
We benchmark your cost-per-thousand impressions against other channels — showing how OTT competes on efficiency.
Targeting Effectiveness
Reporting on how well our tactics isolate your target customer — audience match rate, demographic breakdown, and geographic coverage.
Down-Funnel Activity
We track conversions and indirect web traffic generated from the campaign — connecting OTT exposure to actual business outcomes.
Completion Rate
The percentage of commercials watched from beginning to end. OTT consistently outperforms traditional linear TV on completion rate.
Indirect Metrics
How OTT moves the needle across your business
Google & Organic Search Queries
Monitor changes in branded search volume — an increase in people searching your brand name directly is a strong signal of TV awareness building.
Overall Website Traffic
Observe changes in direct and organic traffic over weeks and months in Google Analytics — correlated against your OTT flight schedule.
Responsiveness of Other Ad Channels
Monitor changes in CPC and CPA across your paid search and social campaigns as OTT builds brand familiarity — warmer audiences convert at lower cost.
Bounce Rate of Direct Traffic
Compare bounce rate of direct traffic to other channels via UTM tracking in Google Analytics — direct visitors who came from TV awareness tend to be higher-quality.
What We Build

What goes into
every OTT campaign.

From audience strategy through campaign setup and ongoing optimization — here's everything we handle.

01
Audience Strategy & Definition

We work with you to define your target audience — demographics, behaviors, income level, life stage, and any first-party data you can provide. This audience definition drives every targeting decision in the campaign.

02
Geo-Fencing Setup

We configure geo-fencing at the zip code level — defining exactly which markets your campaign runs in. For multi-location businesses, we manage separate geo-fences per location, each optimized independently.

03
Platform Selection & Media Planning

We select the right combination of streaming platforms — Roku, Fire TV, Hulu, Apple TV, Pluto, Sling, Xbox One, Chromecast, and AT&T TV Now — based on where your target audience is most active. We build a media plan before any spend is committed.

04
Creative Specifications & Trafficking

We provide complete creative specifications for every platform in your campaign and handle all trafficking and platform submission. We advise on messaging strategy and production requirements to ensure your commercial is built to perform.

05
Retargeting Integration

We connect your OTT campaign to a cross-device retargeting program — following up with streaming viewers on their phones and laptops to reinforce brand exposure and bring them closer to conversion.

06
Reporting: Direct & Indirect

Full campaign reporting inside The Platform — impressions, completion rates, geo-performance, and CPM alongside indirect signals: branded search lift, website traffic changes, and downstream conversion activity correlated to your OTT flight.

Multi-Location Businesses

Hyper-local campaigns
at scale.

For businesses with multiple locations — franchises, regional chains, multi-site service providers — OTT offers something no other channel can match: a near-infinite number of simultaneous hyper-local campaigns, each geo-fenced and optimized independently.

We use specific targeting tactics to reach your audience down to the zip code for each location, and our AI media buying system works continuously to optimize each individual campaign — guaranteeing efficient spend and high-quality impressions across your entire footprint simultaneously.

📍
Zip Code Targeting Per Location
Each location gets its own geo-fence — targeting the customers in its specific service area, not a broad regional or national audience.
🤖
AI Optimization Per Campaign
Our AI algorithm optimizes each individual location campaign independently — no averaging across locations, no diluted performance.
📊
Enroll & Track Numerous Campaigns
Manage and monitor all location campaigns from a single dashboard — one view across your entire footprint with location-level drill-down.
🎯
Competition-Based Targeting
Target and tailor campaigns based on competition and market need at the zip code level — aggressive where you need market share, efficient where you're already dominant.
💰
Guaranteed Efficient Budget Spend
Each micro campaign has its own budget allocation — guaranteed efficient spend per location without any one market over- or under-indexing.
Common Questions

OTT advertising
explained.

The most common questions we hear from clients about how OTT and Connected TV advertising actually works.

OTT Streaming TV on Computer
What is Connected TV? +
Connected TV is a form of streaming TV — any television set connected to the internet to deliver streaming content. Examples include Roku, Hulu, Apple TV, Pluto, and Amazon Fire TV. When we place your ad through Connected TV, it appears on the physical television screen in your customer's home.
Where will my ads be placed? +
Your ads will appear on the streaming platforms we work with — Roku, Fire TV, Apple TV, Hulu Plus, Pluto TV, Sling, Xbox One, Chromecast, and AT&T TV Now. Through those platforms, your commercial can run alongside major network content including ABC, ESPN, HGTV, CNN, MSNBC, Food Network, and Fox — but we advertise through the platforms, not the networks directly. We verify that all placements are brand-safe and bot-free, and only within your geo-fenced location.
How do you ensure my ads are seen by my audience? +
We reach your target customer through a combination of methods: all campaigns are geo-fenced down to the zip code level, and we layer census data targeting, behavioral targeting, topic-level targeting, and website audience targeting on top. This blend ensures your ad is seen by people most likely to be interested in what you offer — within the geography you serve.
How are ads placed on platforms like Hulu or Pluto? +
Connected TV apps like Sling and Pluto sell commercial space programmatically — using real-time bidding based on audience data. Our system bids on inventory that aligns with your targeting tactics, guaranteeing your ads get seen by your target customer. The AI media buying system continuously optimizes bids throughout the campaign for the highest-quality impressions at the most efficient cost.
Do you track conversions? +
We provide a pixel to track and report online conversions — but it's important not to give sole credit for them to any single channel. With recent privacy changes, less than 50% of online conversions are trackable by pixel alone. We measure OTT performance through both direct metrics (completions, impressions, down-funnel activity) and indirect metrics (changes in branded search, website traffic, and downstream paid channel performance).
How long are commercial slots? +
We generally serve 30-second spots — the industry standard for streaming TV advertising. However, we're willing to work with you to accommodate other lengths depending on your creative and campaign goals.
What are Banner Ads in the context of OTT? +
Banner ads — also called display ads — can be served alongside your OTT campaign as a cross-device complement. Unlike video commercials, banner ads allow your brand to appear on websites with images and animation. They're most effective when used as a retargeting tool to follow up with viewers who saw your streaming commercial and subsequently visited your website.
How We Get Here

OTT requires the right
creative and the right audience.

OTT advertising requires video creative before a single impression can run. That's why we assess your creative readiness, your audience definition, and your geographic targets before recommending OTT as part of your strategy.

The process begins with a Discovery Call to understand your business, your market, and your existing creative assets. The Strategy Overview determines whether OTT fits your goals, which platforms are right, and how it integrates with your broader channel mix — including retargeting.

01
Discovery Call
We learn about your business, your target audience, and your existing creative assets. We assess whether OTT is appropriate for your goals and budget.
02
Strategy Overview
A paid research engagement. We identify your audience's streaming behavior, define geo-fencing parameters, and build an OTT + retargeting strategy.
Paid Engagement
03
Creative Review & Production Guidance
We review your existing video assets and provide production guidance. Your commercial must meet platform specs before we can traffic it.
04
Strategy Presentation & Agreement
We present the full strategy, platform recommendation, and transparent pricing. If it's the right fit, we sign an agreement and begin campaign setup.
The Platform

Every impression.
Every completion. Live.

OTT campaign performance is tracked live inside The Platform — impressions, completion rates, geo-performance, and downstream attribution alongside all your other channel data in one unified dashboard.

Reach
Live Impression & Reach TrackingTotal impressions, unique reach, and frequency across all platforms in real time.
Completion
Video Completion RateCompletion rates per platform and placement — confirming your full message is delivered every time.
Geo
Geo-Performance ReportingImpression and completion data broken down by zip code — see exactly which markets are performing.
Funnel
Down-Funnel AttributionOTT exposure connected to downstream website traffic and conversion activity across your full campaign.
Let's Talk OTT

Your audience is watching.
Are they watching you?

Start with a Discovery Call. We'll look at your target audience and your market — and tell you honestly whether OTT makes sense for your goals, your geography, and where you are in your marketing strategy right now.