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CMO
Fractional CMO
Be Everywhere · Fractional CMO

A Chief Marketing Officerwithout
the full-time expense.

A full-time CMO costs $250,000+ a year. We give you that expertise — the strategy, the budget decisions, the growth roadmap — backed by a team that can actually execute it. Because we don't just advise. We run the marketing too.

$250K+
The cost of a full-time CMO
< 1
A Wavetelligence Fractional CMO = an entire team
100%
Strategy + execution & implementation = 100% of your marketing done right
Why We Built This

Wavetelligence Fractional CMO = experience, strategy, & execution.

Most agencies execute a channel and stop there. Most fractional CMOs hand you a strategy and walk away — no team to build it. Or they outsource it, refer you to someone else, or you’re stuck implementing a strategy in-house. We’re the rare combination of both: executive-level marketing leadership from a team that also controls the levers of execution.

Our clients already trust us to run their marketing. Along the way, they started asking bigger questions — how to allocate budget, how to open new revenue streams, how to integrate a new CRM into sales and operations, how to set up telemarketing divisions, how to set up processes internally so that the new leads we’re getting from the marketing strategy can be closed by our sales team.

Those questions aren’t channel questions. They’re business questions. The kind a Chief Marketing Officer answers. Every business is in a different place in their lifecycle, but every business asks these types of questions one way or another, and they all need help answering these executive decisions. Now, that leadership is built in to partnering with Wavetelligence.

The Difference

"A strategy is only as good as the team that can execute it."

A standalone consultant gives you a plan and leaves. We build the strategy, give you the gameplan and budget, and then we execute — so nothing gets lost between the boardroom and the campaign. When we recommend a move, we're the ones who make it happen.

What We Help With

Growth isn't a straight line.
It's a map we navigate together.

Every move a business makes stems from an executive decision — and how you arrive at that decision is everything. Unlike other Fractional CMOs, we don't just advise; we execute. Below are just a few of the areas we help our clients think through to make the right call. Click any node to learn more.

Executive
Marketing
Decision
Conversion Optimization
Revenue & Expansion
eCommerce Strategy
Sales & Operations
Budget & Forecasting
User Experience
Lead Quality
New Revenue Streams
Membership Programs
Pricing Strategy
CRM Integration
Follow-Up Process
Scenario Modeling
Budget Allocation
Trust & Experience
Site Structure
Conversion Optimization
Turning the traffic you already have into customers.
Traffic without conversion is wasted spend. We rework the paths visitors take, the calls-to-action they see, and the friction that stops them — so the clicks you're already paying for actually turn into booked leads and sales.
Tap any node above to explore — and this is only a slice of the map.

You never know when you'll need us. But the moment you do, we're already thinking three moves ahead.

Home Services Client
A New Revenue Stream, No New Ad Spend
Membership Program
An electrician with 20+ years in business wanted to grow revenue without touching their existing marketing budget. We designed tiered monthly and annual memberships — built to upsell existing customers and win new ones.
+21%top-line revenue in 12 months, plus a lift in customer lifetime value
eCommerce Client
High ACR Led to a New Pricing Strategy
Upgraded User Experience
An online store running $5M in gross sales — up 20% after a new marketing strategy deployed — ran into a rising abandoned cart rate (ACR). Through market research and GMC data, we analyzed competitor pricing on the products sitting in users' carts, updated pricing that still allowed for healthy net margins, improved sitewide UI/UX for a smoother checkout, and started taking new market share.
−65%reduction in ACR — more than +$271K in sales previously lost to pricing and checkout barriers, all without changing a single marketing channel
Outdoor Restoration Client
A Client Starts Local — We Take Them National
Revenue & Expansion
A prominent local outdoor restoration company serving B2C and B2B doubled top-line revenue while improving net margins in 24 months — and wanted to expand further. We helped them open a completely new revenue stream: selling a product they licensed and use on every job. We built a separate eCommerce site tying the two brands together and launched a new marketing strategy targeting their new ICP across the US.
+$550Kin new revenue from a product they already use on local jobs — now sold as their own. Start local, go national.
IT Services Client
"But Telemarketing Isn't Part of Digital Marketing…"
Sales & Operations
An IT company — clients ranging from SMBs with 10 machines to enterprises with 500+ — runs a 6-channel marketing strategy and averages 39% YoY growth. The CEO asked what we knew about outbound sales. We built the whole thing: a hiring process (script, base pay, commission structure), team management (software, tracking metrics), training (actual scripts, software setup, gear to purchase), and a CRM handoff so business development could take over once appointments were set.
31new paying clients in the first 9 months of the telemarketing team — they've since hired 6 more telemarketers

"Great CMOs can detect that it's not always the marketing channel or the execution of a strategy. Sometimes, it's a business solution that would otherwise go unnoticed by those who are simply running a digital marketing campaign."

— Eric Beckman, CEO, Wavetelligence

How We Engage

Leadership,
on your terms.

Some businesses need a single strategic conversation to unlock a decision. Others need a focused engagement to solve one big challenge. And some want an executive in their corner month after month.

You choose the altitude. Every engagement is the same executive thinking — just scaled to what you need right now. And any strategy that leads to a build is quoted separately, so you’re never paying for execution before you’ve decided to move.

See How We Work Together
01
Start With a Conversation
A focused strategy session to pressure-test a decision or surface the real opportunity — you leave with a documented recommendation, not just a chat.
02
Solve a Specific Challenge
A one-time engagement scoped to a single problem — a revenue-expansion strategy, a conversion audit, a channel-budget plan — delivered as a real roadmap.
03
Bring Us On Ongoing
A monthly Fractional CMO partnership — the executive brain directing your growth, always a call away when the big decisions come up.
04
We Execute What We Recommend
Because we run the channels too, strategy doesn't die in a slide deck. When a plan calls for a build, our team makes it real — quoted separately, always your call.
Working Together

Choose how you
want to work with us.

The same executive thinking — scaled to the moment you're in.

Starting at$500
The Entry Point

Bring us a challenge. Leave with a plan.

Sometimes you don’t need a full engagement — you need an hour with someone who’s solved your exact problem a hundred times before.

In a single focused session, we work through whatever’s in front of you — a decision you’re weighing, an opportunity you’re not sure how to capture, a problem that’s been nagging at you. You walk away with a clear, documented recommendation you can act on immediately.

And if it opens the door to something bigger, the session is fully credited toward whatever you take on next. It’s the simplest way to put executive-level thinking to work — no long commitment required.

Book a Session
The rates shown are preferred rates for businesses partnered with Wavetelligence and under agreement. We already know our client’s businesses inside and out. If we’re not yet running your marketing, standalone one-time strategy sessions are $999.
Relationship First

Don't see your
exact challenge?

That's not a limitation — it's an invitation. What you see here is a fraction of what we do. If it touches marketing, growth, or your business's bottom line, we've likely solved it before. Bring us the challenge, and we'll build the strategy to solve it.